Love in Lockdown
Miingle | Research Article
Published: September 2020
Live Link: Click here
Miingle is the in-house dating publication at content marketing agency Bubbl. We wanted to write a sharable and relatable piece of content to work as a Digital PR piece for the brand to elevate its online presence.
I created a survey which was sent to over 1000 participants around the world, asking how the COVID-19 lockdowns had affected their love lives.
I received hundreds of responses from people who were in cohabiting relationships, non cohabiting relationships, and single people, as well as people from LGBT communities. This allowed me to create a comprehensive article about how the coronavirus pandemic had affected people’s love lives in different ways.
This piece made a great Digital PR campaign, as the original research could not be used without attribution to Miingle.
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