Experiment:

Lemons & Sevens

Lemons & Sevens | SEO Experiment

Created: August 2020

Live Link: lemonsandsevens.com

Lemons & Sevens is the brand I created to blog about gaming, gambling and casinos. The gaming industry is notorious for using spammy, low-value websites and content, so I set about creating a website that was genuinely useful to those who want to learn how to play casino games.

My plan was to show that high-quality content alone is able to sustain the SEO performance of a website. I created lemonsandsevens.com on Squarespace, without the help of a technical SEO engineer or even a web developer. Following SEO Content best practices, I was able to grow the organic traffic of Lemons & Sevens to 4k monthly users.

The website’s best content still performs well to this day, despite a bare-bones publishing schedule.

Want to know more?

Get in touch using the form below and we can talk about this project (or anything else you want to know) in more depth. Pop the kettle on and let’s have a chat.

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